Reinventing the Wheel

The wheel has been reinvented by Michelin.  They are introducing airless tires with shear beam and wheels that are connected by high-strength poly-resin spokes.  Will this new tire innovation let the “Air out” of the competition?  Check out the new X® Tweel® for Skid loaders and riding lawnmowers.  

Michelin X Tweel Airless Radial Tires.

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What if Microsoft had Designed the iPod Package?

Packaging is the first impression many consumers have with a new product and has a lasting impact.   Apple vs Microsoft.  A great example of how different marketing approaches can completely change the image of a product.  Even though this is an older video, it is still relevant and portrays how consistency in a brand, good or bad, really makes an impact.  

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