Wednesday, May 7, 2008

WhiteBoard Welcomes New Creative Director


WhiteBoard Product Solutions has hired Brian Prentice as Creative Director. Prentice brings broad corporate communications, retail marketing and branding experience to WhiteBoard.

“Brian’s range of skills are a great fit with our cross-disciplinary team of product design, engineering, and prototyping capabilities, and will enhance our marketing capabilities of packaging, promotion and brand development,” said Rick Polk, president. “Providing the highest level of merchandising and communications is essential to the success of our client’s products. Brian makes us even better.”

Prior to joining WhiteBoard, Prentice spent five years as Creative Director at The Nancekivell Group, leading corporate brand and identity work, and print and interactive communications design for clients such as American Medical Systems, Best Buy, Carlson School of Business, HealthFitness, Hutchinson Technologies, Possis Medical, Tennant and Veit. He was Creative Director at SWP Agency for six years, and was Design Director at the John Ryan Company for eight years where he worked with retail and financial clients doing branding, point of sale and signage design for domestic and international clients.

WhiteBoard Product Solutions of Eden Prairie, MN (formerly known as Leisure Product Solutions) is a product development consulting firm specializing in innovative design, engineering, prototyping, packaging, multi-media and branding. The 30 person firm has been in existence since 1986. On December 1, 2007 WhiteBoard moved into a new 23,000 square foot state-of-the art facility.

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